The West Midlands Apprenticeship Ambassador Network is a group of employers that are passionate about apprenticeships and want to promote apprenticeships to bridge the skills gap. The network engages in a range of activities and events that promote and demonstrate how apprenticeships enable progression opportunities to both apprentices and employers.

Our Vision: The Apprenticeship Ambassador Network inspires and influences people to choose apprenticeships, as a route to create business and individual success across the country.

Our Mission: The Apprenticeship Ambassador Network is the movement championing apprenticeships to raise awareness and increase engagement to meet the needs of employers, communities, and individuals across the country.

Our Objectives: 1. Grow in influence and relevance. 2. Tell our story. 3. Be nationally significant and locally relevant

If you would like to get involved or find out more go to