Our extensive marketing campaign includes local press adverts and editorial, regional radio advertising targeting an audience of 14 to 25 year olds.
Our social wall will target School Years 10+, sixth forms, colleges and school-leavers through Facebook, Twitter, Instagram.
The event will be promoted to Years 10 and upwards in their own environment by marketing The National Apprenticeship Event and Conference to every Secondary School and College within a 2 hour drive time from The ICC. That’s over 2000 secondary schools including independent and grammar schools up to sixth form level and FE Colleges from Birmingham, Bedfordshire, Buckinghamshire, Coventry, Cambridgeshire, Derbyshire, Dudley, Herefordshire, Hertfordshire, Gloucestershire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire, Oxfordshire, Rutland, Sandwell, Shropshire, Solihull, Staffordshire, Stoke on Trent, Telford and Wrekin, Walsall, Warwickshire, Wolverhampton and Worcestershire directly by email. We are also working hand in hand with Local Authorities and other partner organisations across the catchment area who are also marketing the event.
This will ensure that not only are you planting seeds for future career development at intermediate level but reaching an audience for your higher, advanced and degree level apprenticeships.
Candidates across this age range love social media so our social media campaign will use Facebook, Twitter and Instagram. We will also market through regional poster campaigns within high footfall outlets, radio and local press.