Our extensive marketing campaign includes local press adverts and editorial, regional television and radio advertising targeting an audience of 14 to 35 year olds.
Our socials will target School Years 10+, sixth forms, colleges and school-leavers through Facebook, Twitter, Instagram.
The event will be promoted to Years 10 and upwards in their own environment by marketing The National Apprenticeship and Education Event to every Secondary School and College within a 2 hour drive time from Millennium Point. That’s over 2000 secondary schools including independent and grammar schools up to sixth form level and FE Colleges from Birmingham, Bedfordshire, Buckinghamshire, Coventry, Cambridgeshire, Derbyshire, Dudley, Herefordshire, Hertfordshire, Gloucestershire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire, Oxfordshire, Rutland, Sandwell, Shropshire, Solihull, Staffordshire, Stoke on Trent, Telford and Wrekin, Walsall, Warwickshire, Wolverhampton and Worcestershire directly by email. We are also working hand in hand with Local Authorities and our partner organisations across the catchment area who are also marketing the event.
This will ensure that not only are you planting seeds for future career development at intermediate level but reaching an audience for your higher, advanced and degree level apprenticeships as well as your other career options.